Pitching a business to investors

Adapting to the changing dynamic between talent and employer in 2021

Due to a few different events over the last few years, it’s getting harder and harder to secure good talent. But talent is the heart and soul of any business. If you intend to survive, let alone grow your business into one worth buying down the road, you’ll need to figure out how to navigate this challenge. The first step …

Easy types of data every business should capture

Data capture doesn’t have to be difficult, expensive, time consuming or overly sophisticated. There area few simple ways to capture valuable data, primarily using resources that your business already has. These resources include your sales team, your financial systems, and your website. Five reasons to capture data 1. Track Key Performance Indicators 2. Quantify the effectiveness of your marketing 3. …

Why data is essential to staying competitive

In today’s tech-happy and increasingly automated world, data capture is becoming the competitive edge that sets winners apart. Rightly so, too. It says a lot about a company when it puts real world data in the crosshairs, rather than their fixating on their own assumptions. This is the very thing that has made tech companies like Google so staggeringly successful. …

Future proofing your business: Three tech trends to pay attention to

Is your company set up to compete in the technological landscape of the future, or is it facing obsolescence? This is something that interested buyers will want to know when it comes time to sell your business. Like it or not, technological progress is inevitable. You can be one of three different characters in this story: 1. reluctant/late adopter 2. …

Buying a business

Different ways to structures the sale of your business

A free-and-clear cash out deal may not be the best way to sell your business. There’s a few reasons for that. The biggest one is that it might not net you as much money for the sale of your company as other arrangements. Risk can affect price Investors see risk as a deterrent. In other words, they’ll want to give …

Product development: Ways to research your market

One of the hard parts of ideation and product development is being objective about your idea. Great ideas are not necessarily profitable ones. What really makes an idea or product profitable is that enough people agree that it’s great. Market research is how you determine that there are enough people who like your idea to make it profitable. But there’s …

How marketable is my idea?

One of the hard parts of ideation and product development is being objective about your idea. Great ideas are not necessarily profitable ones. What really makes an idea or product profitable is that enough people agree that it’s great. Understanding marketability will help you see how much it’s going to cost to inform the market that your idea is, in …

The product development process

There are a few reasons to follow a tried and true process when developing a product: 1. It will save you money 2. It will save you time 3. It will increase your odds of success This process — which you will encounter over and over again if you talk to those with experience or search the internet — has …

Addressing customer loyalty with The Ultimate Question

Addressing customer loyalty with The Ultimate Question Customer loyalty is a great measure of how much value you’re actually providing. This measure is important because, chances are, your customers are less loyal than you think. Indeed, research presented in the books The Challenger Sale and The Effortless Experience, by Matthew Dixon, indicates that price has little to do with customer …

An easy way to quantify the effectiveness of your marketing

  There’s one simple question you can ask to measure the effectiveness of your marketing strategies. You might already be doing it. But we want to be sure you understand just how useful it is, why its useful, and what exactly you can accomplish with it. The question is: “How did you discover our product/brand?” Obvious enough, right? Specifically, what …