Streamlining the recruitment experience

In a recent article, we discussed the tough business of attracting talent in 2022. One of the key points was streamlining the recruiting process. This is such an important topic that it bears further exploration. You can start by identifying what your qualified prospects look like. You can consider: Are they actively or passively seeking a new job? What is …

Making sense of business valuation

If you want to get a fair price for your company (or improve the sellability of your company), you need at least a basic understanding of business valuation. You don’t need to become an expert in valuation, because you won’t have to handle the entire valuation process yourself. But understanding it will help you navigate the process. Here, in a …

Defining your recruitment strategy in 2022

Building a strong team has always been a crucial but challenging part of succeeding in business. With the dynamics between employer and employee shifting over the last couple of years, it’s getting harder than ever. So how do employers deal with this challenge in 2022? First of all, we need to deal with reality as it is, rather than remain …

Business data

Things that lower the market value of your business

The market value of a business is not something that can measured by objective standards. It ultimately comes down to a negotiation between the seller and buyer. There are four main things investors are going to be concerned about: uncertainty/risk revenue sustainability growth potential Everything else is just a part of those larger items. With that in mind, here are …

A lawyer/advisor’s role in the life cycle of your business

For the purposes of this post, we’ll break the life cycle of a business into four separate stages: starting and establishing your business growing your business preparing your business for sale selling your business A lawyer/advisor’s role at each stage of the journey When you start your business, there will be a few legal hoops to jump through, which will …

Don’t overlook these things when valuating your business

Valuating your company is not an exact science. There are no objective standards to measure with. Think about valuation as creating reference points to make your case for the asking price of your business. The more data you have to refer to, the stronger your case will be. There are four general valuation methods that we recommend to use as data points …

Patents vs trade secrets: How should I protect my product/process?

There are two basic strategies  for protecting a product/process you’ve invented: patents and trade secrets. There is no best strategy; neither is perfect. This article explores the pros and cons of both. Readers who need this post probably have no strategies. Consider swapping “you’ve got” with “there are” or “strategies” with “options” This sentence takes a bit to parse. At …

How the expense of protecting IP can pay itself off

Protecting your intellectual property can be both a chore and an expense. The good news is, the upfront investment can pay for itself – and many times over, in some situations. Here are six ways that protecting your IP can make your richer in the long run: 1. Protected IP gives you a strategic advantage that your competitors can’t legally …

Understanding Trademark Strength

Trademark strength is a term that refers to the legal strength of a trademark, rather than its strength in terms of branding and marketing. Why do you need a strong trademark? You have every right to use a weak trademark; you just can’t get it protected. That means that other companies can use similar marks, which can lead to confusion …